Once your technical, content, and communication strategies are in place, you should be successful in digital marketing.
At this point, you should have optimized your website for a strong page experience, created a lot of entity-based content, and generated inbound links that give you rankings and traffic.
Now you need to give your team the right data to help you further develop and shape your digital marketing strategy.
Setting up your dashboards
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Fortunately, countless tools can help you organize the data you need to keep your traffic growing.
Here are some data points to look at:
Optimization experiments
It is important to review your data and develop plans based on these findings.
Each time you refresh a page, create new content, or add links, you should create a note to determine if the changes you’ve made have resulted in positive growth.
If you continue to create content and links without analyzing and verifying your data, you may be wasting valuable time and resources.
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Conversion rate optimization (CRO)
Now all this wonderful traffic is coming to you. How can you improve your conversion rate and turn more visitors into customers?
The ideal way is to do A / B testing and optimize your conversion rate.
You need to set up software that gives users two options for your site. You can then track which cohort achieved better conversions.
Various tools can help you conduct this survey:
Make sure you keep testing and updating your landing pages and articles. If users have a good experience on your site, it will have a positive effect on your SEO.
Monitor trends
Just when you feel you understand your strategy, Google will release an algorithm update that will break your traffic and rankings.
Tracking trends helps you follow Google’s best practices.
Some trends you can look out for:
Tracking your site metrics, KPIs, and search trends helps you keep your SEO strategy up to date.
That is the only way to be relevant and up to date.
Be sure to create dashboards that allow you to monitor the performance of your campaigns and respond quickly to changes in site performance.
The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. The authors of the employees are listed here.
Marcela De Vivo is an industry veteran with more than 20 years of digital marketing experience. Marcela travels the world talking about SEO, data-driven marketing strategies, and workflow automation and optimization. Marcela owns a California-based digital marketing agency called Gryffin.