When Leo Sgovio took a job at a Toronto travel company in 2007, he asked one of his fellow employees, “What is the best paying job at this company?” When he learned he was in SEO, he started reading about it and got certified as an SEO expert with expertise in Google and Bing advertising. In 2010, he got another certification, this time in Adobe Analytics. His work has given him a lot of enthusiasm in helping websites rank on Google and use Google AdSense.
Knowing his way around the world of internet marketing has paid off. Sgovio, who started his career in the manufacturing industry in Southern Italy, received a grant to stay in Canada from his employer. He eventually started selling supplements through a brand called Lovetica on Amazon in 2015; he still owns 50% of the business, after selling it to a partner. Lovetica brings in about $700,000 in annual revenue, he said.
“I need to do something myself,” he said. “If I’m here away from my family, it has to be worth it.”
Leo Sgovio lends his knowledge of SEO to two major business ventures.
His business took off, thanks in part to an innovative approach to paying for right-click ads. When he sells a product for problematic skin, for example, he advertises to women who buy diapers, knowing that many women have skin problems after giving birth.
“Amazon is still in its infancy,” he said. “It’s easy to build a brand on Amazon. Then I started speaking at conferences. I was able to bring all the knowledge of the world of digital marketing. Amazon’s sky suddenly turned into gold.”
From 2017 to 2017, he worked as the chief creative officer of Viral Launch, a software aimed at Amazon sellers, which allows companies to track their competitors online. Then, in 2017, he started Convomat, a tool that helps Amazon sellers manage their ads on Facebook, Instagram and Google.
“What helped me build this business is that I have worked with big companies before,” he said. “Especially when it comes to dealing with people behind big desks and closing big clients, if you know how executives and managers think and what they want, it’s easier to close a deal.”
Convomat brings in more than $2 million a year, he said. He runs this business with one contractor.
It is one of the latest examples of the growth of a million dollar business with one person. In 2019, there were 43,012 non-employee businesses that made between $1 million and $2.49 million in revenue, up from 41,666 in 2018, according to the U.S. Census Bureau. Another 2,553 brought in $2.5 million to $4.99 million in revenue, and 388 earned $5 million in revenue and so on. (I have not found tracking information for these businesses through Canadian Revenue).
“When you put in the passion, eventually the money comes,” he said. “I’ve done a lot of work for free and helped companies launch products. It all comes back to you in the end.”
Sgovio’s new venture is an integrated marketing and e-commerce platform for internet sellers. It is built around a card game featuring children and parents.
Sgovio’s advice to other entrepreneurs who want to build a small, high-income business? “Most entrepreneurs want a one-person business,” he said. “The problem with them is that they are busy. They start putting things out immediately. They never really learned the trade. They don’t pay attention to what really needs to be done.
He recommended that the businessmen take control of their businesses as soon as possible. “Before they start hiring and outsourcing, they should spend some time learning what it takes to get there,” he said. “If you want to make $1 million, you break it every day. If you’re really trying to do something, this is the only time to go and take a job.”
Once he learns the processes in a given business, he creates a standard operating procedure (SOP), detailing how he wants it done. It uses Loom tools to record videos.
“Then I have a video library,” he said. “I can show it to the next person who walks in. That’s easier.” As he discovered, using technology can take a business far.
Akhilendra Sahu is called the youngest entrepreneur in the world as he started his business at the age of 17. He founded his company ASTNT Pvt. Ltd when he was 17 years old, and today he has several IT companies to his name.
What are 5 skills you need to be an entrepreneur?
Contents
- 5 Ways Entrepreneurs Need.
- Understanding Strategy.
- Communication.
- Sales
- Focus.
- Ability to Learn.
- Business Strategy.
- Education and Career Style.
What is digital business and how does it work?
Digital marketing is a business that uses technology to sell to its customers and complete daily tasks. Digital businesses are using technology to not only manage their day-to-day business operations but also create new value in their business processes, customer experience, and internal capabilities.
How to do digital business? Digital businesses use technology to create new value in the business process, customer experience and internal capabilities that support its core operations. The term includes both digital-only brands and traditional players who are transforming their businesses with digital technology.
What does a digital business do?
Digital marketing is the process of using digital technologies to reinvent business models and transform company products and customer experiencesâ creating new value and connecting people and things, understanding and experience.
What is difference between digital business and business?
A traditional business setup has a physical presence, and serves people locally by providing services or products through brick and mortar stores. If there is a digital business setup, people living in any corner of the world can scroll through the web and avail the services and products of the company.
What a digital business owner does?
Owning a digital business means trying to adapt to new technologies and techniques. This will help you offer unique products and services to your customer base. But, to do this, you have to focus on creating and developing marketing and other related digital marketing activities.
What is digital business example?
Netflix: It is a good example of a digital business, which has changed from e-commerce to digital business. In the old days, Netflix used to deliver DVDs to retail stores, and people would buy them. However, with the onset of new technologies, Netflix can transform itself into a digital business.
What is an example of a digital business?
Take Uber, for example. Uber is an example of a successful digital business that has been able to transform the taxi industry and provide a cheaper service to users while increasing their performance and revenue.
What is digital business example?
Netflix: It is a good example of a digital business, which has changed from e-commerce to digital business. In the old days, Netflix used to deliver DVDs to retail stores, and people would buy them. However, with the onset of new technologies, Netflix can transform itself into a digital business.
What is the best definition of digital business?
Digital marketing is the use of digital technology to create a variety of experiences, ranging from business design to customer experience. It looks at how companies use technology to improve and support business capabilities and operations.
What is the purpose of digital business?
Digital Marketing refers to the use of digital technology and resources to drive daily business operations, increase revenue and performance and deliver a unique, personalized experience to customers (McKendrick, 2020).
What are the characteristics of digital entrepreneurship?
A digital marketer uses the reach of the power of the internet to offer products and services for profit. They possess all the qualities of a traditional entrepreneur—vision, determination, persistence and creativity—but also some important qualities.
How can an entrepreneur be successful?
Enthusiasm, expertise, willingness to improve and listen to others and a strong determination to succeed is what makes an entrepreneur successful. And this is what you should keep in mind if you want to be a successful entrepreneur yourself.
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What entrepreneur means?
Definition of Entrepreneur An entrepreneur is defined as someone who has the ability and desire to establish, manage and succeed in a start-up business with appropriate risk, for profit. The best example of entrepreneurship is starting a new business venture.
What is an entrepreneur with an example? An entrepreneur is a person who starts a business and often risks his money to start the business. Examples of well-known entrepreneurs include Bill Gates, Steve Jobs, Mark Zuckerberg, Pierre Omidyar, Arianna Huffington and Caterina Fake.
What entrepreneur really means?
Entrepreneur: â A person who starts a business and is willing to risk loss in order to make money. more than that, isn’t it? It’s about passion. It’s about recognizing opportunities and generating new ideas, basically.