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9 Big Risks of Cheap SEO

Search engine optimization requires investment. Look at it as an investment with an expectation of return on that investment. SEO is a long-term discipline and process. It demands a strong plan for strategy development and implementation in technical, on-page and off-page optimization. Not all sites are the same. Goals, conversions, starting points, opportunities, and organizational

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7 steps to on-site video SEO

Videos are an organic search opportunity. They can appear on Google video carousels and improve a page’s ranking when embedded. Here’s how to optimize videos on the site. On-site Video SEO 1. Ensure relevance. A video should contribute to the purpose of the page. Don’t add videos solely for search engine optimization. Put visitors first.

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25 tips to optimize your content for people and search engines

Google’s helpful content update has now been completed, and while it did not produce the impact many expected, it certainly drew our attention to reviewing and improving the content. We’ve determined that Google is taking the next steps to make human-written content available for humans. With this in mind, it should be possible to optimize

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Enterprise ecommerce SEO: Why good technology can’t fix a bad process

Several SEO myths and misconceptions are killing enterprise e-commerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique and not quite the same as traditional search engine optimization. To be effective, SEO for corporate e-commerce should be strategy oriented. And yet it is rare to find.

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25 Tips to Optimize Your Content for Humans and Search Engines

Google’s useful content update has finished its rollout, and although it did not create the impact many people expected, it certainly drew our attention to the review and improvement of the content. What we’ve decided is that Google is making more strides towards serving people’s content, for people. With this in mind, optimizing content for

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