SEO for Lawyers: My Top 15 SEO Questions, Answers

SEO is a big deal. This is a topic we talk about a lot on this blog and we get a lot of questions from lawyers. Do you have questions about SEO for lawyers? Read on for the top 15 SEO-related questions and answers.

SEO for Lawyers

1. What does SEO stand for?

SEO stands for Search Engine Optimization. You are involved in SEO when you are trying to get a website rank higher in the SERP (search engine result pages) of the search engine and the ultimate goal is to increase targeted organic traffic to that website.

2. Which SEO techniques are popular?

Where to start? Connecting building. Keyword research. Authoritative content. Site audits. On-page SEO. Everyone is important. Download our Free SEO eBook for Law Firm Websites if you want to understand all these techniques.

3. How much does SEO cost?

Search engine optimization for lawyers costs nothing and you can do it yourself if you know how to do it. However, if you want to hire an expert or agency to assist with your efforts, the cost may vary.

Like many things, it varies greatly depending on several factors. Marketing agencies that offer low prices tend to cut corners, while high-quality affiliates will require more investment. The fees you pay to the agency are based on its knowledge, ethics and many years of experience.

4. When I begin SEO, how long will it take to see results?

It is important to know that SEO is not an overnight strategy. Activities in the first few months are focused on rolling out robot-indexed updates. Depending on the complexity of your website and the changes required, you should see new rankings within 3-9 months.

5. When can I expect increases in traffic?

Traffic is usually a direct result of rankings. As your rankings increase, your traffic will also increase. Again, this process will take several months.

6. Which is better, SEO or SEM?

SEO is just one discipline that SEM (Search Engine Marketing) covers. SEM includes PPC and SEO. If it’s in a search engine, you can assume it’s search engine marketing.

7. Should I do PPC along with SEO?

Pay per click (PPC) Google Ads is a great way to complement your SEO efforts. PPC can help you increase overall relevant traffic faster than SEO. The downside is that it is much more expensive. PPC makes sense for some businesses more than others, so contact a reputable agency with a holistic digital strategy.

8. What is domain authority? What is my domain authority score?

Developed by SEO software company Moz, domain authority is a search engine ranking score that predicts a website’s ability to rank on search engine result pages (SERPs). The domain authority ranges from 1 to 100. The higher the score, the better your website will be. You can check your domain authority with the free Moz tool.

9. If I already have good rankings, why should I continue SEO?

Hitting rankings is only half the battle, and SEO for lawyers is constantly evolving. As algorithms change frequently, rankings can also change quickly. Maintaining a strong position in the ranking requires constant research, updates and testing.

10. Can we just buy links?

Building links is very important, but it’s not the same as buying links. Purchased links and links from spam or “bad neighborhood” sites can actually harm your rankings. This practice is known as “black hat SEO”. Google knows how to spot it and is always looking for black SEO techniques like buying links. Too many bad links will lead to a penalty imposed by Google, which can be difficult to recover the lawyer site from.

11. Will blogging help SEO?

Yes – as a lawyer, you should be blogging. Each new content you create is another opportunity to be ranked by a target keyword related to your legal practice. The more high-quality blogs you create, the wider your network will be in organic search results for your industry.

12. I want a guarantee of my rankings – can marketing agencies provide that?

Honest agencies know that they cannot guarantee something on the basis of factors that they cannot control. If a company says it can provide such a guarantee, you should be careful with them. Be wary of any companies claiming to have a special relationship with Google or may “submit priority” to Google to guarantee ranking.

13. Can you help me get ranked for general terms such as “lawyer”?

General terms like “lawyer” are very competitive and extremely costly to get ranked. This is not even a practical strategy. It is more important to rank for appropriate terms that are consistent with a specific geographic area or specialized practices. For example, “New York Child Custody Lawyer” or “Philadelphia Motorcycle Accident Lawyer.”

14. Which search engines get the majority of searches?

Google gets the majority of search traffic, with around 67% of all searches, with Bing in second place with 17%, and Yahoo and a few others behind it.

15. How often do search engines update their algorithms?

This is a fairly common question we get about SEO for lawyers. Only the technical minds who work with these search engines know for sure, but Google’s head of Internet Spam, Matt Cutts, said that more than 500 updates are made each year. It is important to assume that search engines will change without your knowledge. Therefore, working with an agency that is tasked with understanding algorithms is the most effective strategy.

Here are the answers to the most important questions a lawyer has about SEO. SEO for Lawyers is complex, and it is only natural for you to have questions before committing to the substantial time and budget resources required to shift the needle. Here are the 15 most frequently asked questions from lawyers about SEO, but if you have any other questions feel free to let us know in the comments section below!

This post has been edited and republished since December 15, 2020.

Does word count matter for SEO?

John Mueller of Google confirmed that word count is not a ranking factor in the search algorithm. In particular, he states that “just blindly adding text to a page does not make it better”. Instead of looking at the number of words on a page, Google’s algorithms look for relevant, original, and high-quality content.

Is 1000 words enough for SEO? Yoast SEO content analysis checks the text length of your post. We advise you to write more than 300 words for regular posts or pages, while product descriptions should be more than 200 words. Why? More words helps Google better understand what your text is about.

Does Google care about word count?

If you are looking for a short answer then no, word count is not a Google search ranking factor. Google representatives have repeatedly said that the length of the written content does not matter from the ranking point of view.

What word count is best for SEO?

Quite a few tests show a relationship between word count and Google rankings. Each of these analyzes showed that the content of 1,000 to 2,000 words appeared to rank higher.

How many words does Google allow?

15. The Google search engine is limited to 32 words. Fun fact: Each word is also limited to 128 characters.

Does word count impact the performance of your posts?

The shorter the article, the fewer words and less valuable content you can include. So, in theory, you will see fewer page 1 rankings on Google. However, after a certain point, such as for posts containing 1001-1500 words, Google found enough “words” to determine what angle the article should rank for.

What is the minimum word count for SEO?

Overall, Google has a tendency to rank longer articles higher. “So at least 300 words, they think to get rank on Google. According to Google’s webmaster trend analyst John Mueller, he says long text doesn’t necessarily get you better rankings.

Is 500 words good for SEO?

The overall industry consensus in 2018 indicates that websites, blogs, and articles should generally (but not always) contain at least 300-500 words for good SEO purposes.

What is the minimum word count for a Web page?

A website usually requires at least 300 words for SEO purposes. Your landing page needs to be optimized for certain keywords in order for search engines to find it, and those words need to be naturally incorporated into the text in order to read well.

What is the ideal word count for SEO in 2021?

For SEO, the ideal length for a blog post should be 2,100-2400 words, according to HubSpot data. We averaged the length of our 50 most read blog posts in 2019 for an average word count of 2,330.

How many words are good for SEO?

Forbes points out that an average of 600-700 words per page is optimal for SEO. Forbes also states that sites with less than 300 words per page are considered “thin” by Google standards and most likely won’t rank as high in search results.

Does word count Really Matter for SEO?

John Mueller of Google confirmed that word count is not a ranking factor in the search algorithm. In particular, it states that “just blindly adding text to a page does not make it any better.” Instead of looking at the number of words on a page, Google’s algorithms look for relevant, original, and high-quality content.

What’s a good word count for SEO?

There is no overwhelming number of best words for SEO. However, we recommend that you aim for at least 1000 words for standard blog posts, 2000 for long content, and 300-500 for news posts or product pages. Ultimately, you should try to cover the topic meaningfully and thoroughly, without using fluff or repetitions.

Is 500 words good for SEO?

The overall industry consensus in 2018 indicates that websites, blogs, and articles should generally (but not always) contain at least 300-500 words for good SEO purposes.

How much does justia website cost?

Law firms with up to 3 lawyers get a great website for $ 199 + $ 80 for a lawyer plus $ 119 per month. For a few lawyers, the annual cost is less than $ 1,700. For a law firm with more than 3 attorneys, Justia charges an account opening fee of $ 399 + $ 80 for a lawyer and $ 199 per month.

How do I write a legal brief template?

The legal brief should include:

• Case name.
• The names of the parties involved.
• The current stage of court proceedings.
• The discussed legal problem.
• Relevant facts of the case.
• The rule of law was in force.
• Your argument.
• Conclusion.

What are good SEO keywords?

Long-tail keywords are long (usually 4 words) terms users use on Google and other search engines. And they tend to have less keyword difficulty compared to 1-3 words for “head words”. So for people who are new to SEO, long tails are usually the best keywords to start with.

What is SEO lawyer?

What is SEO for Lawyers? Attorney Search Engine Optimization is about improving the quality of your law firm’s website so that it becomes more attractive to Google and its algorithms.

Does SEO work for law firms? With the help of SEO, law firms rank better in organic (unpaid) search results and are more likely to receive more high-quality cases due to their greater visibility in search engines like Google, Bing, Youtube or smaller ones like Duck Duck Go.

What is SEO & How it works?

Well, SEO stands for “Search Engine Optimization,” which is the process of getting traffic from free, organic, editorial, or natural search engine results. Its purpose is to improve your website’s ranking on search engine result pages. Remember, the higher your site is, the more people will see it.

What is SEO in simple words?

SEO stands for Search Engine Optimization, which is a set of practices aimed at improving the appearance and positioning of websites in organic search results.

What is SEO and how it is used?

SEO stands for Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages can be found easily, more relevant and popular in relation to user search queries and consequently search engines are expected to better evaluate them .

What is SEO in simple words?

SEO stands for Search Engine Optimization – this is what has remained the same. Refers to techniques that help your website rank higher on search engine result pages (SERPs).

What is an example of SEO?

The way they determine the “best” result is based on an algorithm that takes into account permissions, relevance to that query, loading speed, and more. (For example, Google has over 200 ranking factors in its algorithm.) Most of the time when people think “search engine optimization” they think “Google SEO”.

How does SEO work in simple words?

SEO works by optimizing your website pages, doing keyword research, and getting inbound links. Basically, you can see the results of your SEO activities after the page has been indexed and indexed by the search engine. Looking deeper: However, there are tons of ways to improve the SEO of your website pages.

Why is SEO important for lawyers?

You need to implement SEO to gain significant online visibility, and the stronger your SEO marketing efforts are, the higher your law firm’s website will rank. This is important for lawyers as front page rankings often translate into more potential clients.

Why do lawyers need SEO?

Many lawyers use SEO as their primary marketing source due to the nature of the services they offer. Potential clients most often visit Google to find attorneys in their area, as opposed to social media searches. This makes SEO the most important marketing method of a law firm.

How do law firms benefit from SEO?

SEO helps to put your law firm on the map SEO helps law firms not only in generating traffic and leads; provides a comprehensive marketing strategy that improves your overall online presence. And a better digital presence means more opportunities to attract new legal customers!

Why is digital marketing important for lawyers?

It allows new lawyers to build their brand and provides a more profitable method of advertising. Another benefit of digital marketing is the continued engagement of clients through online attorney reviews and reviews.