It’s been said many times over the years, and we’ll say it again: in SEO, content is king.
Google never devalues content. However, the importance of high-quality content tends to be the most important position.
Here you will tell me “Okay! But what does quality SEO content look like in 2022? “
And I answered you “Let me present you a recipe for good content as if you were in your kitchen preparing to cook a delicious meal”.
1 – Incorporate a reasonable number of keywords into your post
Contents
The first step is to choose the right keywords that will be the basis of your article. Ideally, get your hands on good keywords with good quotes and specific keywords. Feel free to target long tail keywords for short term results.
You can start from the topic you have in mind by searching the search engine for specific keywords, with a tool like Semrush. Or you can search for a specific topic by exploring the possibilities with your favorite keyword search tool.
For example, to come up with this idea, I didn’t do anything really original. I just typed the word “SEO” into my tool.
After five minutes spent sifting through the words to check the possibilities, the issue was found.
Once you have your main question, ask for secondary questions to strengthen your seminary knowledge. By doing a search around the question of “optimizing SEO content,” Semrush returned some interesting results to add to my post.
I have organized it in a nice table that I share with you here:
Once your keyword list is established, include them in your post. There is no need to repeat them at the beginning of every sentence, it will not be useful. Just make them appear naturally in the main HTML tags of your page, as well as in the body text.
This will be the best SEO search engine optimization project.
Finally, keep your keyword rate between 2% and 5% of your total keyword count.
Now that you have the ingredients, let’s get cooking.
Before tackling the main content of your post, focus on the two main SEO tags: the title tag, and the meta description tag.
The goal is to fill them with your keywords according to Google’s guidelines.
Let me give you a brief description of the title / meta-description tags of this post to see the relevance of keyword research.
We are getting closer to the heart of the recipe: the content itself!
When I write SEO content, I like to start improving by explaining Hn signs.
Hn symbols correspond to the headings of different sections of your text. They are six in total, the most important is the H1 tag, and the least important, the H6 tag.
The H1 tag is generally unique, while for other tags, there may be several. Usually, we use H1, H2, H3, or even H4 tags depending on the importance of the content. The more sections, the more you can add your Hn marks. Unless you are publishing a nuclear physics essay online, H5 and H6 are rarely used.
So, here’s how I started writing this article:
Web Developer is the best tool if you want to quickly visualize the structure of Hn tags for each web page
If you look closely, you will see that these Hn tags contain a mixture of words that we talked about earlier and words that come naturally.
This is the advice that ends this part: improve the Hn mark with important words, but make sure that they are suitable for the reader!
A good SEO post includes a few images related to your main topic.
Increase their weight / size, so that the loading speed of your site is not changed. Name your photos with appropriate titles all in lowercase, avoid accents, and use “-” to separate words.
And above all, don’t neglect the alt tags of your images.
An alt tag is an alternative text that describes an image and is displayed when the image cannot be loaded. The idea is to title your images by including one or more relevant words in the alt tag.
This logo has a weak effect on the search engine algorithm, but it helps strengthen the content’s weight if it is filled correctly.
Alt tag: Image to illustrate an effective alt tag for SEO
Want to find out the alt tag of this image? Right-click the image, then “check the element” to find it!
5 – Season with relevant content
Once your Hn process is optimized, you have the skeleton of your story! Now you have to write the content in different sections.
Your goal should not be to collect only search terms. This strategy has not worked since the last 15 years. You must maintain a good balance between different parts of the content, including:
In 2022, the average number of keywords varies according to the type of page:
The goal: to satisfy your coding robots and visitors. They must find the information they are looking for in your content. Give them as much relevant information as possible and lead them to conversion.
This is valid both for sites that aim to generate leads (forms, calls, etc.) and for e-commerce.
Regarding the lead group, improve your work/blog/website content as a priority. For business sites, highlight your site’s text and product pages, and possibly your text message.
6 – Serve everything accompanied by semantic keywords
Keywords help algorithms to understand the content of your site. They contain the dictionary field of your article.
Taking the current ranking as an example, if my main keyword is “How to improve SEO ranking?” My hermeneutics is related to everything that comes close to this topic:
All these keywords will help Google understand the main content of this article.
Of course, these meaningful words will have more weight placed in sentences that are relevant and informative.
7 – Soak your content in a bath of interlinks
In SEO, internal linking is important.
Crawlers follow all links made between your web pages. In addition to your menu/footer, the text links you make in your content are important. They simplify data analysis and help robots know what your pages are about.
Avoid, with some exceptions, generic link phrases like “click here” or “find out more.” Instead, provide a summary of what is being discussed in the article you are linking to.
8 – Use bold and italic (HTML) to highlight your keywords
A dynamic markup is a logical HTML markup. His job is to show that the content is very important to the meaning of the text. By default, this symbol emphasizes the words it contains. It also gives them visual significance.
Use it to emphasize the importance of your main and secondary keywords, and the meaning of your meetings. Avoid emphasizing your words every time they appear, to avoid falling into over-elaboration. A boost or two per important keyword is a good ratio.
The same rule for the em (italic) symbol, which is best to emphasize the importance of the field related to your topic.
That is: do not confuse these tags with HTML tags <b> (m) and <i> (italic) which has no meaning. The same thing for highlighting or coding through CSS, which has no weight in SEO.
9 – Keep it fresh and enjoy!
Now you have all the cards in hand to write effective SEO friendly content.
But I have one last piece of advice for you, and it’s not a small one.
While it is true that content that is optimized for SEO from the beginning will bring you permanent traffic, the freshness of the content is important.
Don’t hesitate to update old content regularly, and post new content regularly (via a blog, for example). Google likes recent and trendy content. This tells them that your site is live and up to date. Conversely, a site that has never been updated will be less likely to be visited by “crawlers”, and therefore lower in rankings.
Finally, if you need help writing your content, don’t hesitate to contact us at Rablab. We can provide meaningful optimization as part of a customized SEO strategy for your company. We can also provide you with SEM, SMM and programming strategies.
Gift: description of what we talked about!
Rablab is an online marketing agency in Montreal specializing in search engine optimization (SEO), search engine optimization (SEM), social media marketing (SMM) and programmatic marketing that leads to results. Getting traffic, converting potential customers, generating online sales, our team of professionals always find the right solution to help companies achieve their goals. We are not a traditional agency. We established what is called Rabfam. Our customers love us because we are professional and fun. Come and have a look!
How much does an SEO Writer make in the US? The average salary for SEO Writers in the United States is $50,175 as of September 26, 2022, but the salary range typically falls between $45,540 and $55,480.
How do you write SEO friendly content to advanced for beginners?
Final List:
- Search for keywords.
- Find the right word limit.
- Check Google to find the right format for your article.
- Create an outline by analyzing the top 10 results.
- Ask a list of questions from the “people also ask” section of the survey section.
- Print the title for readers & meta title for search engines (keywords in the title).
How do I activate Google Search Console? Sign in to the Google account. Log in using an administrator account (not limited to @gmail.com). More Google services. Click on Google Search Console.
How do I access the Search Console?
Sign in to Google Search Console To sign in, go to search.google.com/search-console/. Click the blue Start Now button to sign in to your Google account. Once logged in, make sure you are in the correct Google router account by selecting the website you want to provide access to, in the options menu at the top left.
What is the Google Search Console platform?
Google Search Console is a free service provided by Google that helps you monitor, manage, and manage your site’s presence in Google search results. You don’t have to sign up for Search Console to be included in Google search results, but Search Console helps you understand and improve how Google views your site.
How do I find my Search Console?
Open the settings page for the Search Console in Search (or click (User Settings) > Search Console in search results).
What is Search Console in Analytics?
The Analytics Console report in Analytics provides information about your organic search traffic performance.
Is Google Search Console an analytic tool?
Google Search Console is more than an analytics tool. It allows you to easily inform Google about how you want your website to appear in search. The key words here are ânoticeâ and âwillâ. Search tools are not magic tools to reach rank 1 with few clicks.
What is Google Search Console vs Analytics?
Despite their similarities, however, they are not the same. Google Search Console helps you monitor your website performance in general and in search engine results. Google Analytics helps you learn more about your users, including who they are, how they found you, and how they interact with your website.
What is Search Console insights?
Console Insights is a new experience designed for content creators and publishers and can help them understand how audiences are discovering their content and what is engaging with their audience. This new experience is powered by data from Google Search Console and Google Analytics.
What is Search Console used for?
Google Search Console is a free service provided by Google that helps you monitor, manage, and manage your site’s presence in Google search results. You don’t have to sign up for Search Console to be included in Google search results, but Search Console helps you understand and improve how Google views your site.
Is Google Search Console good for SEO?
Google Search Console is one of the most powerful, free SEO tools out there. But most people don’t use it for anything more than checking vanity metrics like clicks and views. While there is nothing wrong with looking at these things once in a while, they offer little value as a static measure.
What can you track with Google Search Console?
Google Search Console. See which queries bring users to your site. Analyze your site views, clicks, and rankings on Google Search. Submit sitemaps and individual URLs for crawling.
What is SEO content?
What is SEO content? Content SEO means creating content that helps your website rank higher in search engines. It includes everything related to writing and organizing the content on your website.
What are the 3 types of SEO? The three types of SEO are: On-page SEO â Everything on your web pages â Blogs, product copy, website copy. Off-Page SEO – Anything that happens away from your website that helps with Off-Page SEO strategies. Technical SEO â Any technical thing done to improve Search Ranking â site index to help bot crawl.
What is good content in SEO?
Quality Content Provides a Great User Experience – SEO involves various techniques such as generating links, writing quality web pages and using good keywords. It also involves creating a well-designed website that users can easily navigate, improving your productivity.
What is good content for Google?
According to a Google study, 87% of content viewers say that good content is personal and relevant. So, for Google users, good content is relevant to them, intellectually and emotionally, and finally, it is emotional.
What is a good content?
Good content is original, actionable, and answers a question. Well-developed, unique, concise, grammatically correct and well-organized. Use this technique to create content that will increase likes, shares, and rank well on major search engines. Need more help creating great content?
What is SEO based content writing?
SEO writing is the process of writing content to rank on the first page of search engines like Google. This includes doing keyword research, writing quality content that is relevant to the user’s intent, and optimizing your title for faster page crawling.
What does an SEO content writer do? An SEO content writer understands search engine optimization and knows how to write useful, compelling, and relevant content. However, they are not always effective when it comes to writing targeted content to drive conversions.
What is the difference between SEO content writing and content writing?
Conventional content writing does not require keyword optimization in any case, but SEO content writing requires keyword optimization for search engine optimization.
What is SEO and content writing?
SEO writing is the process of writing content with the goal of ranking on the first page of search engines like Google. This is achieved by searching for relevant keywords and creating quality content that responds to the user’s intent. Google, for example, uses “spiders†that crawl content to see what it means.
How is SEO writing different?
What is SEO Writing? In comparison, SEO writing is the act of writing content that is suitable for search engines (ie Google, Yahoo, Bing). The content is usually informational and/or descriptive, rather than persuasive. SEO writing consists of keywords that rank the page on search engines.
Is SEO content different from general content?
A high SEO ranking is important so that people can easily find your content when they search for your topic or similar. The main content author SEO is to attract search engine traffic and get high ranking. On the other hand, regular content writers are writers who do not have such requirements.
Why content is important for SEO?
Quality Content Helps You Get Backlinks – One of the best SEO strategies is to get high quality backlinks from top websites. For Google, high backlinks show honesty and trust. The more quality links you have, the higher your chances of ranking on Google.
Does content improve SEO? The answer to this question is yes. Content is important for SEO (search engine optimization) and the two go hand in hand. If you want your website to appear in search results and drive traffic to your website, you need to continuously create high-quality and high-quality content.
Why is content important in a website?
Importance of High Quality Website Content helps to attract the right audience to your website, making them active to get the user to take action on your website. If a user finds the content valuable, then they can share it.
What is digital content marketing?
Content marketing is a marketing strategy used to attract, engage, and retain audiences by creating and sharing relevant articles, videos, podcasts, and other media. This method creates experience, increases awareness, and keeps your business top of mind when it’s time to buy what you’re selling.
Why Quality Content is important?
Quality content helps to attract the right audience to your website, engage them and get the user to take action on your website. If a user finds the content valuable, then they can share it.
Why website is important for content marketing?
Your website is your one-stop shop that showcases the products and services your company offers, along with product descriptions, deals, potential packages and reviews from past customers. The easier you can make it for the customer to make an informed decision, the more likely you are to get the sale.
Is content writing easy?
Content writing is a complex process when you have to be effective for your readers to take action on the CTA on the content copy. Your call to action should be written in such a way that it clearly highlights the benefits that your readers will get when they engage with it.
Is content writing a stressful job? Being a content writer is stress free! Would you like to define stress as your best friend or worst enemy, especially when you are in a profession that requires every ounce of your energy, focus, focus and concentration?
Is it easy to become a content writer?
It is very difficult to find a full-time content writer and I know this from experience. Even when companies find content writers, it’s hard to keep them. Also, contact them and mention that they would like to hire you as a freelance content writer until they find a full-time writer.
How long does it take to learn content writing?
The content writing course is 1-2 months approximately.
Is it worth being a content writer?
Generally a career in content writing as an article writer is a very respectable position for a content writer and well paid. There are ample opportunities for students and aspiring writers to become article writers who have professional writing skills, good vision, and a strong vocabulary.
Is content writing easy?
Your words must be powerful and effective if you want to attract as many of your readers as possible. Content writing is not an easy task. Whether you create keywords for a B2B or B2C audience, the challenges can be many.
Is content writing hard?
Yes, content writing is hard. It can be difficult to come up with new and interesting topics to write about and even more difficult to create quality content that will attract the attention of your readers. This blog post will discuss 12 reasons why content writing can be a challenge in your content marketing strategy.
Is content writing easy?
Your words must be powerful and effective if you want to attract as many of your readers as possible. Content writing is not an easy task. Whether you create keywords for a B2B or B2C audience, the challenges can be many.
Why is content writing difficult?
So, why is content writing so difficult? It takes time, research, and skill. You don’t want to create content for its own sake. You need to have good content on your website, or you’re just wasting your time.