Since the dawn of the Internet and the birth of search engines, entrepreneurs and potential business people have been looking for ways to create their own online businesses and monetize them. Early on these online retailers discovered that it wasn’t enough to simply build a website and slap some content on it; if they really wanted to become profitable, they had to grab the attention of search engines and prove their worth by ranking at the top of search engine results pages (SERPs).
In the early days of the Internet, ranking high on search engine pages required a solid working knowledge of search engine optimization – also known as SEO. SEO involved the art of figuring out what algorithms engines like Google used to rank their website listings and then optimizing your website to appease (or align with) those algorithms.
Since that time, SEO has grown by leaps and bounds and now has many acronyms, including digital marketing, internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and on. No matter what niche you choose to pursue – or whether you choose a broad approach like digital marketing – the fact remains that at some point education has to come into play. While you can rely on tutorials like those hosted here on HTMLGoodies, or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing and other search engines.
Online Courses to Learn Digital Marketing and SEO
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To help budding internet marketers, content strategists and others interested in online marketing get started, we’ve compiled a list of the top online courses to learn SEO. For the purposes of this tutorial, we will use terms like SEO, digital marketing, and internet marketing interchangeably. Note, however, that there are significant differences between each of these search engine marketing types, which we highlight in these articles:
With that said, here is our list.
SEO Training Masterclass: Beginner to Advanced SEO from Udemy
The first course on our list is a doozy. Offered by the online classroom, Udemy, the SEO Training Masterclass: Beginner to Advanced SEO course features 16 hours of on-demand SEO training videos. Students begin by learning how to do SEO keyword research, how to use the Google Keyword Tool, and how to build a keyword list for your website.
From there, the course moves on to on-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and SEO for other platforms – such as WordPress, Wix, and Shopify are also discussed.
In the last two parts of this online course, off-page SEO, link building, mobile SEO, voice SEO, and technical SEO are covered. Students will also get hands on experience with several popular SEO tools, including Google Analytics, Google Search Console, Yoast SEO Plugin, and more.
To sign up for this course, visit its listing on Udemy: SEO Training Masterclass: Beginner to Advanced SEO.
YouTube SEO Search Engine Optimization for Success from Udemy
Despite what many think, Google is actually not the biggest search engine in the world. Truth be told, more searches are conducted every day on the video platform YouTube than anywhere else. For that reason, we felt it was important to present at least one online course that specializes in YouTube optimization. That’s why we turned to Udemy’s YouTube SEO Search Engine Optimization for Success course.
This YouTube SEO course is relatively short, weighing four and a half hours. It begins by discussing keyword phrases and keyword research as it applies to videos. From there, students learn how to create optimized YouTube titles and video descriptions. Two unique case studies are then reviewed, before the course concludes with a host of marketing tips and tricks specifically for video content.
You can sign up for this course by visiting its Udemy listing: YouTube SEO Search Engine Optimization for Success.
The Complete SEMRush Course from Udemy
Learning the appropriate SEO tools can make or break a digital marketing career. If you’re a fan of HTMLGoodies and our SEO tutorials and tool reviews, you’ll no doubt have seen our coverage of the popular SEO software known as SEMRush. Probably one of the top search engine optimization tools on the market, SEMRush has a ton of features that can take a bit of learning, simply because there are so many to choose from.
The Complete SEMRush Course is aimed at students and marketers who want to learn the ins and outs of SEMRush. In addition to learning the interface of marketing software, students are also taught how to set up projects and tracking for websites, identify (and copy) competitors’ SEO strategies through competitor analysis, find opportunities for backlinks, optimize content, and Discover website issues that could affect your ability to rank in the SERPs.
The online SEO course is almost six hours long and comes with a certificate upon completion. You can learn more about the class and sign up by visiting its Udemy page: Complete SEMRush Course.
SEO Audit: Find and Fix Common SEO Issues from Udemy
If you have a basic understanding of search engine optimization best practices and techniques, you may want to dive a little deeper. One direction you can take is to learn how to perform an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to detect flaws and problems with your site. To help you learn how to perform a site audit, Udemy has developed the SEO Audit: Find and Fix Common SEO Issues course.
Despite the course being only two hours long, a range of SEO auditing techniques are covered, including:
The course includes a certificate of completion and an SEO audit checklist, which is handy for making sure you’ve covered all the bases during your SEO audits and SEO assessments. To sign up for this essential internet marketing course, visit its listing on Udemy: SEO Audit: Find and Fix Common SEO Issues.
Local SEO: Guide to Local Business Marketing
Another “special” area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local businesses and local keywords. Udemy has a great online class on the topic called Local SEO: Guide to Local Business Marketing.
This course is five hours long and teaches local SEO topics including:
You can sign up for the local digital marketing course by visiting his Udemy page: Local SEO: Guide to Local Business Marketing.
Social Media Marketing Complete Certificate Course from Udemy
No list of SEO courses would be complete if it didn’t include at least one class for social media optimization. Udemy has a course called Social Media Marketing that serves this purpose. With two and a half hours of on-demand video content and 16 articles, this SMO course covers the following areas of social media optimization:
Learn more about this social media marketing course by visiting its listing on Udemy: Social Media Marketing Complete Certificate Course.
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Is SEO a stressful job?
Any job that requires a certain level of performance can be stressful. SEO is not life or death stressful, but spending thousands of dollars is stressful. If you’re not stressed to some degree, you’re probably not setting the bar high enough.
Is SEO a hard job? SEO is simply not as difficult as people imagine it to be; You can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be difficult to start ranking for well-chosen key terms.
Is SEO job boring?
SEO in practice is very boring, and sometimes even very crazy. When you tell someone you’re into search engine optimization, it sounds very high-tech and glamorous, and a lot of people are really interested in hearing about it.
Is working in SEO a good career?
‘ Yes. SEO is a good career option as it is among the most sought after careers in the digital marketing field. There are various organizations around the world, hiring SEO professionals to generate better content and thereby produce more business leads.
Why is SEO boring?
SEO: It’s boring! The bottom line is, SEO takes time. It is ACCUMULATIVE. There is no quick fix to reach number 1 and stay there, no matter what the guru’s tell you. If you try to take shortcuts by ‘keyword stuffing’, create funky backlinks or spam other people’s websites, Google will PENALIZE you anyway.
Is SEO job interesting?
It is the broadest field of marketing Each of these requires different skill sets, from many to literacy, computer science to multimedia, communication to creativity. As a result, there is so much to learn and discover that a career in SEO is both challenging and rewarding, exciting and interesting.
Is a career in SEO worth it?
‘ Yes. SEO is a good career option as it is among the most sought after careers in the digital marketing field. There are various organizations around the world, hiring SEO professionals to generate better content and thereby produce more business leads.
Is SEO a good career for the future?
SEO is a promising career in 2022 as it gives you access to various opportunities. You can work in-house, take on clients, and even start and grow your own websites. Plus, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the biggest search engines.
Do SEO jobs pay well?
How much do SEOs earn? The average SEO professional earned $81,103 in 2018, which is up from 2017. Agencies and freelancers are paid an average of $1,779 per client each month, up $109 in a year. Freelance and agency SEOs charge their clients an average of $119 per hour.
Is SEO high demand?
SEO professionals are in high demand because companies need search engine optimization to compete in most niches.
Is SEO a long term career?
Your growth SEO strategy is a long-term investment But you should also think about a long-term SEO strategy. If you’ve actually implemented a growth SEO strategy of some kind, hopefully it’s been a good move for your marketing and branding success.
Is SEO a high paying job?
While ZipRecruiter sees annual salaries as high as $147,000 and as low as $15,000, the majority of Digital Marketing SEO salaries currently range between $43,000 (25. States.
Will SEO exist in 5 years?
SEO will not be eliminated in the next five years, as social media and search engines will more than likely merge. Facebook has already started doing this: they average over 1.5 billion searches every day. Twitter did the same; they are in collaboration with Google.
Is SEO a good career for future?
SEO is a promising career in 2022 as it gives you access to various opportunities. You can work in-house, take on clients, and even start and grow your own websites. Plus, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the biggest search engines.
Are SEO skills in demand?
If you’re a digital marketer looking to develop your skill set this year, SEO can be a great place to start. As big brands and startups continuously shift their focus to SEO, there is a high demand for quality search engine marketers ready to get their hands dirty.
Are digital marketers in demand? According to Linkedin, the industry is growing every year, pays a living wage, and has the largest number of jobs. High Demand: Every business needs digital marketers to attract and retain customers. Do you know what that means? Digital marketing is the most in-demand career in 2022.
How do I grow in SEO career?
10 steps to start a career in SEO
- Build your SEO skills.
- Improve your writing skills.
- Provide basic development skills.
- Build your analytical skills.
- Learn how to use SEO tools.
- Become an expert in Google Webmaster Guidelines.
- Get practical, build your SEO experience.
- Get Google Ads certified.
Is SEO a long term career?
No, this is not true. SEO is a vast field and the techniques and strategies keep changing. You have to keep adapting to these and keep upgrading yourself. And also, the domain in which you work changes your task and most of the time you learn new ways of SEO.
Is SEO a good career for future?
SEO is a promising career in 2022 as it gives you access to various opportunities. You can work in-house, take on clients, and even start and grow your own websites. Plus, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the biggest search engines.
Is SEO a good career path?
The simple answer is yes, SEO is a good career. SEO professionals can earn good money, achieve a comfortable work/life balance, find a position in the industry that suits their natural abilities, and challenge themselves creatively.
Why is SEO in-demand?
SEO is a promising career in 2022 as it gives you access to various opportunities. You can work in-house, take on clients, and even start and grow your own websites. Plus, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the biggest search engines.
Why SEO is a good career?
Search Engine Optimization Career Opportunities SEO is a good career option as it is among the most sought after careers in the digital marketing field. There are various organizations around the world, hiring SEO professionals to generate better content and thereby produce more business leads.
Why SEO is the future?
The future of SEO, according to Neil Patel, is to create a brand. Your brand will grow, and you’ll soon rank better in search engine results if you provide exceptional value to your followers. While you are known as a brand, it becomes much easier to get links and improve your SEO and ranking on Google.
Are SEO in demand?
SEO professionals are in high demand because companies need search engine optimization to compete in most niches.
How can I learn SEO without a website?
Different ways you can use SEO without a website
- Social media. There are two ways to look at the social media angle. …
- Job websites. If you are looking for a job, you can create a profile on a job website like Career Builder or Monster (or for many something more targeted). …
- Local businesses.
Can I do SEO alone? If you asked yourself, “Can I do SEO myself?†the answer is definitely. You don’t need to hire an outside agency to improve your SEO, and this guide will give you some basic SEO tips to get you started.
What is the first step to start SEO?
Defining the relevant keywords is the first step in creating a search engine optimized website content. By using the keywords and building your topics around them will create content that will give answers in Google search.
Which SEO course is the best?
| Course | workload |
|---|---|
| 1. Google SEO Fundamentals (UC Davis) | 29 hours |
| 2. Search Engine Optimization Starter Guide (Google Developers) | Self-sufficient |
| 3. Ahrefs SEO Tutorials | 10-11 hours |
| 4. Technical SEO course with Bastian Grimm (Semrush Academy) | 5 hours |
Is SEO a good career? ‘ Yes. SEO is a good career option as it is among the most sought after careers in the digital marketing field. There are various organizations around the world, hiring SEO professionals to generate better content and thereby produce more business leads.
Can I learn SEO by myself?
It is possible to learn how to do SEO on your own, you don’t need to be an SEO specialist or expert. The first thing to do is to convince yourself that SEO is not difficult. If others can do it, so can you. All it takes is the will to learn and time.
How difficult is SEO?
SEO In One Day SEO is simply not as difficult as people imagine it to be; You can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be difficult to start ranking for well-chosen key terms.
How long will it take to learn SEO?
If you can learn SEO for a few hours every day, you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full time, you can master the basics even within 1-2 weeks.